Dana McKeen

I’m already building something and want to take it further

I'm very proud of a recent logo design I did for a business concept my friend had that we are working on together. The business is centered around making graphic T-shirts but the primary concept is in the direction of supporting ADHD women with some special attention toward those who come from a Muslim community as well. My friend had a name but no branding direction, so I handled the brand design and created a logo to match the name of wired & worthy, along with some general style input. I created a lightbulb with a unique shape that echoes domes found in Islamic Religious architecture. The filament creates the shape of a heart within the bulb, to emphasize the feeling of self-love and self-worth the brand aims to emanate. I just think every element of the design came together perfectly to represent the brand and the vision so it makes me really happy and proud.